9 Ways to Find New business Without having to break the Bank
9 Ways to Find New business Without having to break the Bank
Old customers are golden. Treat’ em correct, and they will keep returning for more. But bringing new business into the pipeline is crucial for future development.
Here are a few affordable ways in which travel agents attract new customers.
- Capitalize on the strength of referrals
We depend on referrals and repeats, stated Scott Kertes of Hartford Holidays, an Ensemble company within Garden City, N.Y. There is simply no more affordable method of getting business that is new than to question a previous customer for a referral.
Consider incentivizing clients with modest gifts. Kertes often rewards clients for recommendations with Starbucks present cards.
Ellen Paderson of Smiles and also Miles Travel as part of Easton, Mass., a NEST company, stated she typically rewards helpful clients with fifty dolars Visa debit cards. I may provide regular clients an additional fifty dolars shipboard recognition on a cruise, or maybe free transfers, she included.
- Join groups for business that is new leads
Networking groups are able to offer leads to new customers.
I joined a hometown lead referral club, Business Associates of West Broward, which networks two times 30 days over breakfast, stated Lori Kenner of Boca Express Travel, an American Express company within Boca Raton, Fla.
You’ll find just thirty to forty members, and there is just one person in each industry. I am the only travel agent so all of the travel related leads go to me. Kenner’s club membership costs 1dolar1 300 a season.
About forty % of the participants use Kenner as the regular travel agent of theirs, and she’s also organized excursions for the group.
Kertes also advised representatives to sign up and participate actively in the area Chamber of Commerce. I visit all the networking events of theirs on Island that is long. It costs aproximatelly hundred dolars a year.
- Make use of consortia tools
Most consortia provide agents client leads along with other resources to help produce business that is new.
My consortium gives me hundred postcards a season to post to new customers, said Paderson whose home based agency is associated with TRAVELSAVERS.
- Place affordable print and online ads
Facebook ads are pennies along the dollar, stated Kertes whose agency has a web page on the social networking site.
Pinterest and Facebook have truly become big, agreed Paderson. People love taking a look at visuals, particularly the younger generation of their 20s, 30s as well as 40s.
Print ads in regional newspapers can also be cheap, and, It is really reasonable to place ads in church as well as temple bulletins, stated Paderson.
- Distribute routine press releases
Make use of press releases? one or perhaps two page written bits announcing company news like innovative tours, promotions and awards – to produce articles for nationwide and local newspapers and publications in addition web publications.
A female creates media releases for me for twenty five dolars apiece, stated Kertes of Hartford Holidays.
Kertes uses a news release distribution service which transmits releases to 7,800 publications, online publications, trade journals and newspapers.
My publicist throws out media releases about me and also the agency of mine in local papers such as the Easton Journal or maybe Easton Patch, stated Paderson of Smiles and Miles Travel. Clients love to contend with most people that are in the news.
- Write yummy travel column
In case you create very well, pen the own press releases of yours, and maybe even your very own travel column. For aproximatelly eleven years, I have created a traveling column for Parkland/Coral Springs Life magazine, stated Kenner of Boca Express Travel.
Kenner’s Travelwise column is found with a given ad her agency buys within the magazine. But some local newspapers, small websites and magazines are going to accept travel columns without having a paid advertisement. And many might provide the writer a fee.
- Rent U.S. Postal Service mailing prospect lists to mine brand new clients
Marketing businesses throughout the country sell or even rent prospect lists to companies. Some are pricey, but a minimum of one is not.
A great bang for the dollar is the U.S. Postal Service, stated Kertes.
You are able to rent a summary of prospective clients for 10 cents within the dollar. Special programs enable you to select prospects from various neighborhood or maybe zip codes as well as target demographic groups by income or age.
- Work with organizations and charities to develop tours and events special
Almost all charities are starved to partner with businesses, stated Kertes of Hartford Holidays. They advertise the agency of mine to the list of theirs of donors and clients, which does not set me back a dollar.
Kertes and the charities reveal proceeds from group trips, therefore it is a win win situation.
In order to attract new customers, Kertes and charities share the price of special events. We are performing a specific event with the American Autism Association in Manhattan, said Kertes. Wine as well as hors d ‘oeuvres; it does not need to be dinner.
- Participate with vendors within special events and trade shows
We have done very small shows as co ops with vendors and company trade shows, stated Kenner of Boca Express Travel.
Paderson of Smiles and Miles Travel sets upwards booths at shows to get new customers. Promoters usually offer you discount costs, but Paderson negotiates to drive prices much lower.
One wedding show promoter wanted a specific quantity for a booth, though I stated no,’ so they reduce the charge in half.
We do Cruise Nights, moreover the cruise line pays all of the expenses, or maybe I talk with them, stated Kertes. In case you invest time formulating a strategy, you will be amazed at just how many cruise lines are excited about stepping approximately the plate.
Sometimes it is on a ship docked in harbor, though we have in addition accomplished it within an eating places. We’d a wine as well as cheese party with aproximatelly sixty people for aproximatelly thirty dolars a head.